A small American family business

Family first.
Always.

We’re a small, U.S.-based family business building telehealth brands for American families. Our starting point is personal: what would we want for the people we love?

Meet the family
Two people enjoying an unhurried walk beside the ocean
More everyday moments.
With the people you love.
From our family to yours.Weight care / Hormone health / Skin / Sexual health

01 / Our family

Different needs.
A shared purpose.

Our brands focus on different needs, but share the same family values. Be honest. Listen carefully. Remember there’s a person and a whole life behind every health question.

6 brands shown

TRT · Testosterone health
Alderday Rx

More room for what’s ahead.

A new brand taking shape around men’s hormone health and testosterone replacement therapy.

In development
HRT · Hormone health
Larkday Rx

Here for your next chapter.

A future home for conversations about menopause, hormone health, and hormone replacement therapy.

In development
Skin · Everyday care
Petalnote Rx

Feel at home in your skin.

A considered approach to skincare, with a focus on the person behind the routine.

In development
ED · Erectile dysfunction
Evenhour Rx

Make room for connection.

A new brand focused on making conversations about erectile dysfunction and sexual health feel more approachable.

In development

A growing family. Our upcoming brands are working concepts and are not yet accepting patients.

02 / Our family values

Small business.
Personal values.

The things that matter at home matter here, too. Tell the truth. Look out for each other. Take responsibility for the work you do.

Read our promise
01

Treat people like people.

Someone’s health question may be the hardest thing they’ve said out loud all week. We want our brands to meet that moment with patience, respect, and no judgment.

02

Be honest, even when it’s hard.

Say what we mean. Be clear about what we offer and what we’re still building. Earn trust through the small decisions, not big promises.

03

Take it personally.

Our family stands behind this business. We want to listen, learn when something falls short, and keep doing work we can feel proud of.

03 / Still growing

There’s more
on the horizon.

We’re starting with weight care and making room for the needs that come with different seasons of life. As our brands grow, we want to stay close to the families we’re building for.

See what we’re building
GLP-1 weight careTestosterone healthHormone healthSkincareSexual health